Trends in hotel industry to watch out for in 2017

The hotel industry is continuously evolving, already technology evolution continues in the present era and some more technological advancement expected in the coming year. Continuous change in hotel industry going on in the respective years. The hotel industry may have gone through more changes than most in the past decade or two, but the projections show it should continue to adapt in order to succeed.

As the industry continues to grow, so online hotel bookings, with mobile bookings set to be the next major growth area. The technology will become an integral part of the check-in process, provides more flexibility to guests. But the hotels must also maintain traditional strengths such as brand value and customer service. There are hotel trends that are likely to dominate in the market are given below:

Mobile Bookings:

The rise of online bookings has increased enormously over the years. They changed booking habits almost entirely. In Europe, 39% of bookings will be made online by 2017, traditional front desks are on their way out from hotels. In the USA, 44% of bookings will be made online by 2017, a rise of 2%. In almost every sphere of business, mobile is rapidly becoming king, where hotel industry is no different. Some statistics show that while only less than 10% of bookings are currently made on mobile devices. By 2018, that figure will stand at more than 30% bookings.

Although hotels are generally becoming savvier, to drive more in business with websites. The rise of online travel agents will continue over the coming years. The hotels must find the effective mix of direct and indirect channels to meet the expectation of the tech-savvy nature. Since tourism report shows that tourism industry set to grow, so it automatically increases the hotel markets. The tourism increasing over the coming years, which brings both challenges and potential rewards for hotels.

Budget hotels:

Budget hotels are a strong business, so the trend set to grow further. As for saving of people increases, the budget hotel will increase.

The Merging of brands:

From 2016, Merging of brands increased, and more consolidation is expected. Future mergers may impact the hotel market.

Chains v independent:

Chain hotels are the big winners over the past years. It is true that brands and big groups can perform better over the coming years too. While the independent hotelier has many tools than ever before, the money right now is in brands.