Technology is constantly changing the way we get around and
interact with the world. 2017 will be treating us to travel-friendly drones,
the reintroduction of wireless, and more personalised ways to travel the world.
At the heart of this sustained growth is technology advancement, which
continues to create new opportunities within the market and drive an improved
consumer experience. From virtual-reality tours to drone photography, new
technologies continuing to reshape the way we move around, stay and play where
we’re on vacation.
Virtual Reality (VR)
Travel:
VR is often considered as the future of gaming and
entertainment, but in theory it has many more potential applications. VR has
the capacity to fabricate any environment, while augmented reality combines
virtual and corporeal elements to recreate global destinations. These virtual
tours not only create opportunities for those who are unable to travel
physically, but they also provide a valuable learning experience for
travellers.
Automation:
While the travel and hospitality industries are about
one-on-one guest services, there are now more self-service options. Perhaps
it’s a response to millennials, who are more comfortable behind a screen than
in front of someone. From check-ins to concierge and housekeeping requests,
hotel chains are building apps that essentially let you stay at a hotel without
having to interact with staff. The same goes for airports, where you can even
now tag your own luggage in addition to doing everything on your phone, including
rebooking a missed connection.
Personalization:
Most large travel technology companies are looking at
personalization as the next evolution in communication between the traveller
and the hotel, airline or destination.
Emergence of
One-stop, Travel Resources:
Corporate travel is a huge contributor to the overall
marketplace, particularly as business class flights become increasingly
accessible and trends such as ‘the bizcation’ begin to take centre stage.
Smart Luggage Locks:
Locks your luggage using Bluetooth instead of keys. It will
be the year of the smart luggage locks.
Business Intelligence
Inside:
By harnessing the insights of analysis to empower automated
decision-making, it’s possible for systems to become proactive rather than
reactive. A good example of this: when a traveller makes a search, results acts
upon expected consumer behaviour using data from the past to almost
instantaneously present travellers with appropriate travel options. Just like
anticipating needs and taking action without human intervention.
Merchandising:
Merchandising and personalisation of travel services are
very important for airlines as they seek to improve their bottom lines and meet
customers’ expectations more effectively. Travellers receive personalised seat
options and other tailored offers, reflecting their preferences and the nature
of their journey. I believe that this kind of technology will help travel
providers and sellers bring their products and services to life.
Drone Photography:
With so many drones in consumers’ hands, don’t be surprised
if you start seeing them while on vacation – the new selfie stick. It can give
you that awesome aerial shot no regular camera or smartphone could capture.
Conclusion:
These are only a few examples of the big technologies that
will change travel in the next few years. I believe all of the above will be
making their presence felt.
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